Revenue Projections Without Wishful Thinking
Draft base, best, and worst cases with explicit triggers, like conversion lifts or delayed launches. Assign probabilities and plan actions for each outcome. Share your latest scenario insights so others can learn from your approach.
Revenue Projections Without Wishful Thinking
Account for slower summer months, enterprise procurement delays, and first-invoice friction. Factor lead generation lags into cash timing. Ask your sales lead to mark realistic dates, then update the budget when buyer behavior actually changes.