Know Your Baseline: Map Every Dollar
Classify costs by behavior, not by department. Label rent, salaries, and key tools as fixed; server usage, contractors, and campaigns as variable. Once visible, design reduction moves that protect core capabilities yet scale down gracefully when demand dips.
Know Your Baseline: Map Every Dollar
Calculate contribution margins by customer segment and channel. If one channel yields cheap, sticky users, double down. If another prints churn, cut fast. Share results weekly so every teammate learns to frame ideas through cost-to-value ratios.